Email Marketing Features

Email Marketing Pricing

icon designEmail Design Features

Email Express Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys, events, contacts and more. It is fully-featured email marketing software which has been developed by marketing experts and includes the following useful features:

Email templates

Email Templates

Choose from dozens of beautiful, industry-specific email templates to get started creating your email.

Upload or Import Content

While using the WYSIWYG editor, you can upload your existing email campaign from your computer or import it from a web page.

Design Once, Please Many

Our templates have been tested to work in all popular email clients (including Yahoo, Hotmail, Gmail and Outlook), meaning your contacts see your email message exactly as you intend it to be seen.

Easily Upload Images

Upload as many images as you like into your email campaigns. Unlimited free image hosting is included with every account.

Easy WYSIWYG Editing

Use the built-in WYSIWYG editor to make changes to your email campaigns. You can format text, upload and insert images, add links and more.

WYSIWYG Editor

Popup and Inbox Previews

See exactly how your email will look before you send it. You can preview it in your web browser or even email it to yourself.

Use Your Existing Template

There's no need to design your email template from scratch. You can upload or copy+paste your existing template (with images) into Email-Express Email Marketer in just a few seconds.

Email Personalization

Personalize your email with two clicks using custom fields such as first name, age or company name. It works the same as a mail merge in Microsoft Word!

Incorporate Custom Fields

Advanced HTML Editing

Advanced users have full access to customize the HTML of their email campaigns, right from the WYSIWYG editor's source tab.

RSS Archive of Sent Emails

Email-Express Email Marketer automatically creates an RSS archive of emails you send, making it easy for you to display the archive on your website or anywhere that supports RSS.

Anchor Links

Anchors allow you to insert a link from one section of your email campaign to another, such as from the table of contents to a paragraph further down in the email.


Email CampaignEmail Campaign Features

Easy, Automatic Unsubscribes

The Insert Unsubscribe Link button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

How to Unsubscribe

Campaign Optimization Tips

Right from the beginning, you can view tips, tricks and advice to make sure your email campaign is optimized before sending. Learn how to improve subject lines, what time works best for sending and more.

Upload & Send Attachments

The software includes full support for uploading and sending attachments along with your emails.

Embed Images As Attachments

When sending a campaign you have the option to embed images as attachments, meaning your email can be viewed (once downloaded) without an internet connection.

Free, Built-In Spam Checking

Built in spam checking

Your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.

Forward to a Friend Link

Encourage subscribers to share your email by including a forward to a friend link in your email. You can even see a report on who forwarded your email to a friend and when!

Forward to a friend

No Duplicate Emails - Ever

You never have to worry about duplicate emails with Email-Express Email Marketer. We guarantee you'll never find a duplicate email address in your list.

Send Now or Later

With full support for scheduled sending, you can blast your email out immediately or schedule it to go out at a later more convenient time.

Send to Multiple Lists at Once

Easily send your email campaign to multiple contact lists in one send. Duplicate emails are removed automatically before sending.

Dynamic Content Blocks

Dynamic content blocks allow you to personalize a section of your email message based on custom field values. For example, if the subscriber's hobby is golf, you can show a golf ball. If it's hockey, you can show a hockey stick, etc.

Automatic Inbox Preview

For maximum impact and click thrus it's important that your email looks the same in all of the popular email clients, which isn't always easy

Luckily Email Express Email Marketer's inbox preview tool shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).

If something is found to be out of place, you're shown exactly what to change to ensure maximum inbox compatibility

No Duplicate Emails - Ever

You never have to worry about duplicate emails with Email Express Email Marketer. We guarantee you'll never find a duplicate email address in your list.

Input Preview

HTML, Text or Both (Multipart)

Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart emails are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

CAPTCHA Form Support

Eliminate automated submissions from your website signup form by enabling CAPTCHA form support.

Pause & Resume Sending

From the Scheduled Emails page you can see a list of emails waiting to send and you can even pause and resume emails that have started sending.


 Auto ResponderAutoresponder Features

Create Multiple Autoresponders

Autoresponders are emails which get sent to a contact after they've been on your list for a certain time, such as 24 hours or 2 weeks.

Email Express Email Marketer allows you to create multiple, sequential autoresponder emails for each of your contact lists.

 Autoresponder

Filter the Recipient List

You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the Send me more information box on your signup form.

This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.

HTML, Text or Both (Multipart)

Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

Open/Link/Unsubscribe Reporting

Just like email campaign statistics you can see who opened your autoresponder.

 Autoresponder Statistics

 Advanced featuresAdvanced Email Marketing Features

Split Testing

Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.

You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.

 Split a test

Triggers

Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more!

With triggers you can:
  • Send recurring emails based on a date such as a birthday
  • Add contacts to new lists based on events (such as opening an email or clicking a specific link)
  • Remove contacts from the list they are on based on an event
  • Add/remove a contact from a list on a date in the future
 How to setup triggers

Automatic Event Logging

Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile.

You can see a complete history of every email they've received, which links they clicked and when they opened your emails.

 Autoevent Logging

Manual Event Logging

 Manual event log

Using the built-in event logging system you can quickly and easily log events such as phone calls and meetings next to contacts in your list.

Each user can define their own event types and follow up reminders can be added through the software automatically to your Google Calendar if enabled.

Google Calendar Integration

Email Express Email Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the Add to Google Calendar icon next to any date field when editing a contact's details

 Google Calendar

Surveys & Feedback Forms NEW!

Use the drag & drop editor to quickly create a completely customized survey then link to it in your email or autoresponder and blast it out to your list. Responses are collected and can be analzyed, browsed and exported to Microsoft Excel for further processing.

 Surveys

 Statistics and ReportingStatistics & Reporting

Email Open Reporting

You've created and sent the perfect email campaign, but how many people opened it and when? Email Express Email Marketer tells you this and more.

From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail.

You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.

 Track Opens
 Open a table

Google Analytics Integration

As you're sending an email campaign you can type in your Google Analytics details and a tracking code will be added to all links in your email, giving you full integration for number of visits, goals and e-commerce conversions for that campaign.

Analytics Links

Unsubscribe Reporting

See unsubscribe statistics for each email campaign you send, either for a specific date or over time.

 unsubscribe statistics

Forward to a Friend

See how viral your email campaign really is with complete details of who forwarded your email to a friend and when.


 Icont ContactsContact Management Features

Full List Management

You'll always be compliant with spam laws and best practices thanks to Email Express Email Marketer's automatic handling of opt-ins, unsubscribe requests.

Add or Import Contacts

Type in contacts details one by one or even import existing contacts from Microsoft Excel, Outlook or a CSV file.

Website Signup Forms

Easily create customized signup forms with your company's color scheme to add to your website.

Unlimited Custom Fields

Create multiple custom fields to store additional information about contacts such as location, interests, last name, phone number and more.

You can then add custom fields into your email campaigns to personalize them, similar to a mail merge in Microsoft Word.

 Create custom field

One-Click Unsubscribe Links

Automatic unsubscribe links in your emails give subscribers peace of mind and help you more than comply with CAN-spam laws.

Powerful List Segmentation

Filter contacts across multiple lists based on common attributes such as location or interests and send emails to each segment.

Create Segment

Do Not Mail List

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

Customizable Contact Views

When viewing your contact list in grid mode you can choose which of the contact's details appear in the grid, giving you the details you need quickly.

 Custom view

Create Multiple Contact Lists

Create as many contact lists as you need, allowing you to group contacts based on type or lead source, such as newsletter subscribers and sales leads.

 Contact Lists

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

Modify Subscription Details

Each contact on your list can modify the details of their subscription, such as email address, first name, preferences and more.


 icon spamCAN-Spam Compliance Features

One Click Unsubscribes

The Insert Unsubscribe Link button makes it easy to add an unsubscribe link to your email campaign, which is required by law in most countries.

Also, all unsubscribe requests are processed for you automatically giving you and your subscribers peace of mind.

Contact Details in Footer

Email Express Email Marketer allows you to enter your complete company contact details which can be added to the footer of every email you send. This helps subscribers remember who you are and why they joined your list, and reduces the chance of your email being marked as spam.

Do Not Mail List

The built-in email suppression tool allows you to keep lists a list of contacts who shouldn't (and won't) be sent your emails under any circumstance.

Double Opt-In Confirmation

Keep your list clean and follow best practices by requiring new subscribers to click a link in an email (generated and sent automatically) to verify they want to join your list.

 double opt in

 icon agencyDigital Agency Features

100% Private Label Software

Digital agencies and web designers with clients will be glad to know that it takes just a few minutes to private label every aspect of the software, including logo and powered by text. Theprivate label guide has everything you need to know.

Multiple User Accounts

Each user has its own lists, autoresponders, contacts, etc, as well as its own permissions which you can configure.

Email Speed Throttling

Limit email speed for each user. Impose limits on emails per hour, month and total number of emails able to be sent.

Restrict Number of Lists

You can impose a limit on how many contact lists a user can create or even stop them from being able to create new lists at all.

Integrated XML API

The powerful XML API can be used to add and remove contacts to/from a list, retrieve and update contact details, check if a contact is on a list and much more.

Scales Incredibly Well

The software can handle thousands of users sending millions of emails and autoresponders simultaneously thanks to an architecture planned from the ground up to support multiple users.

Per-User SMTP Settings

Optional per-user SMTP settings allow you to specify which mail server should be used to send their email campaigns. If no SMTP settings are specified the default mail server will be used.

Integration With SMTP.com

If you have multiple clients but don't have your own SMTP mail server then you'll appreciate our partnership with SMTP.com which gives you an affordable, fully managed mail server to use when sending your clients email campaigns.

Open Source PHP Code

Source code (excluding license validation) is unencrypted and can be modified as required.

Per-User Email Templates

You can create and upload custom email templates for each user and these templates will not be visible to other users when they login.

My Account Page

Your users can modify their own details including password and contact information.

Per-User Time Zone Support

Server times are converted to user's local time zone making it easy to workout dates and times when scheduling email campaigns.

Per-User Statistics

Each user has access to their own statistics area where they can view, print and export reports such as email opens, click tracing and more.

250 Page User Guide

The private label user guide comes in at 250 pages and explains all features found in the software. It also includes a comprehensive Getting Started guide which even the most non-technical clients can use to create, send and track their first email campaign.

500+ How To Guides

The Help link inside the software links straight to ViewKB.com - our private label knowledge base which contains over 500 how to guides and answers to common email marketing questions.

Control Scheduled Tasks

Browser-based support for managing the execution of scheduling tasks (such as autoresponders) means no fooling with the command-line.

Publish a System Message

Add a message to the home screen for all users (such as a down for maintenance message) from your web browser.


 icon mounseYour Feature Not on the List?

We're Here to Help

If a specific feature you need isn't listed above there's a great chance it's already available in Email Express Email Marketer! Just contact us and we'll be happy to assist you. If Email-Express Email Marketer does have the feature you need, we'll show you where to find it.

Next Steps

See how easy it is to create, send and track emails and autoresponders with Email-Express Email Marketer. Try the online demo.

Email Marketing Pricing

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